Disrupting Location-Based Entertainment

Leveraging new digital media to move the LBE industry forward

Our Initiatives

From Game Studio to New Media Organization

Connect, Engage, & Inspire

The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas.

Post-Visit Engagement

Etherian Game Studio aims to drive ongoing guest engagement in-venue to in-home and back again by leveraging innovative game loop and rewards systems.

The Founder

Brandon Willey, ICAE, Founder and CEO of the LBX Collective and Premier LBX Group, host of The LBX Show, and CEO of Intelliplay, has an intense passion for the attractions industry and experience economy and an extensive knowledge of all things location-based entertainment.

And now he is shaking things up in an industry on the verge of immense disruption.

You can connect with him at LinkedIn.com